Our Story

We bring you handmade rugs in unique styles to create a sophisticated home.

Our Philosophy

Every beautiful room starts from the ground up.

More than ever, our homes are our sanctuaries. It’s where you can fully unwind and kick off your shoes (or keep them on) and step into the comfort of your spaces. We believe it’s a grounding feeling and one that sets the tone for our lives every day. For us, it’s this ever-present idea that each room is built on a welcoming foundation that inspired our founders to start selling hand-knotted rugs more than 40 years ago.

Our Focus

We believe it’s a new age for the traditional rug.

That’s why​ the vast majority of our rugs are hand-knotted​—made from the finest materials and sustainably crafted by artisans every step of the way. ​Our highly curated selection also includes handmade rugs​ in an array of well-designed styles, sizes, and colors. Consider it our promise to you that every rug we source is made to last, no matter your aesthetic or space.

Our Collaborators

We work with the best of the best.

We partner closely with artisans who have mastered the art of handcrafting rugs. In particular, our hand-knotted styles follow ceturies-old techniques that have been passed down through generations. Each rug takes months, sometimes even up to a year, to complete, ensuring its exceptional quality. To this day, it’s awe-inspiring to see our expert craftspeople at work.

Our Approach

We’re providing easier access to quality rugs.

Our direct-to-consumer model is a breakaway from how things have been done for decades, and it allows us to offer a wider array of ​stunning rugs that last a lifetime at an unmatched value.

Our Team

We're a global family.

Over the years, we’ve developed strong personal relationships with our craftspeople from across the globe who we visit often. Closer to home in our New York headquarters, we’re a team of passionate, design-minded people who are devoted to finding the perfect rug for your home that’s comfortable and exhilarating. That is to say, we know a lot about the nitty-gritty details of rug making. It’s part of the groundwork that helps us source the best designs, which also means investing in new technologies that keep us one step ahead of the curve. There’s more to come from us and we’re just getting started. In the meantime, meet some of the faces that make the magic happen everyday.

Meet Our Team

Designer

Vernon Webb

In all my projects I try to find balance between a refined aesthetic and the right material.

Designer

Vernon Webb

In all my projects I try to find balance between a refined aesthetic and the right material.

Designer

Vernon Webb

In all my projects I try to find balance between a refined aesthetic and the right material.

Designer

Vernon Webb

In all my projects I try to find balance between a refined aesthetic and the right material.

Designer

Vernon Webb

In all my projects I try to find balance between a refined aesthetic and the right material.

Designer

Vernon Webb

In all my projects I try to find balance between a refined aesthetic and the right material.